wouterveenstra: Community Manager at Tripl.com
Useful tools for managing (and growing) communities
Don’t worry, I will not tell you that Facebook and Twitter are the tools for you to manage your online communities and presence, I would be at least 5 years too late with that message. Although both these platforms are invaluable in my day-to-day activities I would share some insights on a few tools that I have used managing Tripl’s community which tie all platforms well together and let you interact in very effective way, services you most likely wouldn’t think about in the first place.
Intercom: I started using this great service when I joined the team at Tripl in the beginning of the year and it has been key in all of my achievements with focus groups and interacting with are most influential users. It lets you instantly see who started using your service, and shows to what online accounts the user’s email address is connected. With one click you see your new user’s Twitter and Linkedin account. I have made it a goal to welcome as much new users personally on Twitter, and will of course focus more on the people with a larger following. People love the personal comment and will most likely tell about it or even re-tweet it. Another valuable feature of Intercom is the filter which let you see how many sessions users have had on your service. This way I came to select 150 power users who have been in our Focus Group for the past months. Together we have talked a lot on how to improve our service, and it did.
Retronator: This social network clock perfectly tells you what a good time is to be active on different social platforms. Never take different target groups for granted, just like their behavior on different platforms.
IFTTT: Some things look so simple but are so powerful, IFTTT is one of those services. It stands for ‘If This Than That’ and let’s you determine triggers for different actions. This way you can for example have all your Instagram photos automatically uploaded to your dropbox, or share automated status updates when you receive an SMS. Have a look at their site and see which triggers might be handy for your community.
Storify: This startup lets you find the most relevant content to your story and then let all the people who’s public data you have used help you spread the word. I have once written a blogpost using Storify about an assignment we did on the Greek islands for a big event promotor. Using Storify we used tweets of satisfied party people, videos of organizations and much more data to give our story an extra dimension. When publishing this post we automatically pinged everyone who’s content we had used and saw that these people and companies started re-tweeting our story. People like it when you write about them, include companies with a large following which would be interested in what you are offering as well and see for yourself.